With more than 3000 beverages in their portfolio, what other products can The Coca Cola Company come up with to delight its customers? Enter Coca Cola Freestyle. This drink dispenser contains only 30 flavour cartridges but is able to churn out more than 100 types of soft drinks. The intelligent machine also collects data like consumption trends and inventory management which is sent back daily to the company for analysis. The Freestyle took 4 years in making before it was tested in the U.S market around mid 2009. I am sure the project team went through rounds of prototyping and identifying the touchpoints to come with this machine. Perhaps they too, use design thinking as part of their innovation process.
