HB Squad ALERT! . gossip + snippets
“In his quest to bring literature to the masses, Jeffrey Lependorf turned to an unlikely ally: YouTube.
“The ‘book trailer’, as the promotional video is called, is living up to its name. Complete with actors, arty cinematography and a noirish voice-over, it’s the closest the book industry has come to a movie-style preview for a new title.
“In late August, as copies of the The Mystery Guest, the memoir from French author Grégoire Bouillier, hit bookstores, the short video was simultaneously released on YouTube. It’s a reversal on the traditional book-to-film scenario, and depending on the industry analyst who weighs in on the matter, book trailers signal either a fresh marketing strategy or an act of desperation from an industry that’s losing customers every year to an online, film-centric culture.”
Link here to article.
Link here for the book trailer. (Let me know if the link is incorrect, for some strange reason, I can’t seem to access YouTube at work. Hahaha.)
[Update: I took the liberty to embed the Youtube video here - Ivan]
What do you think? Know of any interesting book-related news? Want to join the Hb Squad?
Email us at HBeditor@nlb.gov.sg
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1 response so far ↓
1 Ivan Chew // Sep 28, 2006 at 10:53 pm
Hi Lee Ping, the youtube URL works fine from home. Haven’t tried it in the office yet. However, earlier I noticed the URL was coded wrongly. Have rechecked and now it’s ok, so try it again. Cheers - Ivan
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