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Here’s more information, from print and both online sources, about the Facebook usage in Singapore . Note that the popular pages are measured by the number of Fans:
1. Starbucks Singapore (Fans: 114711)
2. Burger King Singapore (Fans: 37070)
3. Sony Ericsson – Singapore (Fans: 30659)
4. Samsung Singapore (14687)
5. Samsung Mobile Singapore (Fans: 13757)
6. Samsung Cameras Singapore (Fans: 13431)
7. Coke Zero SG (Fans: 12551)
8. Nokia Singapore (Fans: 4366)
9. Singapore Airlines (Fans: 2736)
Source: www.socialbakers.com/facebook-pages/singapore/ (Accessed on 23 Feb 2011)
Socialbakers is a website that specialises in Facebook statistics.

Here are some studies that mention Facebook usage in Singapore:

1. Title: Facebook : a simulation of friendship.
Authors: Khoo, Yi Ping.
Supervisor: Kwok Kian Woon Anthony (HSS) Copyright year: 2009
Abstract: Facebook, one of the most popular social networking sites, has attracted many users worldwide. In trying to understand this new and emerging phenomenon, I have attempted to find out the attraction and widespread usage of Facebook. I argue, with Baudrillard’s notion of simulation and reality, that Facebook is a simulation of friendship and that it has changed the dialectic between the meaning of friendship and the types of social relation. In this study, I have engaged in participation observation in and on Facebook, 35 in-depth interviews and 80 Facebook profile content analysis to find out this Facebook phenomenon.
School: School of Humanities and Social Sciences
Type: Final Year Project (FYP)
Appears in Collections: HSS Student Reports (FYP/IA/PA/PI)

2. Title: Why do you use Facebook? Understanding affiliation motivation and perceived social rewards.
Authors: Chia, Shi Xian.
Supervisor: Lee Sau-Lai (HSS)
Copyright year: 2010
Abstract: In recent years, social networking sites such as Facebook are new social contact tools that allow people to communicate online. This paper studied the reasons behind the intensive use of social networking sites among college students by exploring the relationship between Facebook use, affiliation motivation and perceived social rewards received. It was found that individuals with stronger affiliation motivation used Facebook with higher frequency. In addition, perceived social rewards received from Facebook to fulfil affiliation need predicted the use of Facebook connecting features but not non-connecting features. Furthermore, individuals who perceived to receive more social rewards from Facebook had higher frequency and longer duration of using the social networking site, Facebook.
School: School of Humanities and Social Sciences
Type: Final Year Project (FYP)
Appears in Collections: HSS Student Reports (FYP/IA/PA/PI)

3.Title: Narcissism or extraversion? Narcissistic manifestations of an Asian adolescent sample in four Facebook applications.
Authors: Lim, Joylynn Chew Yen.
Supervisor: Ang Pei-Hui, Rebecca (HSS)
Copyright year: 2010
Abstract: Unlike previous studies done on Facebook, this present study examined narcissistic manifestations of an Asian adolescent sample in Facebook applications such as the “What’s on your mind” status update, profile picture, friends and photos. Participants aged 13 to 18 filled in self-report measures of narcissism, extraversion and a Facebook questionnaire created by the authors. Narcissism was found to predict over and above extraversion the frequency of status updates [∆R² = .02, ∆F(1, 251) = 5.03, p < .05] and self-ratings of profile pictures [∆F(1, 191) = 28.18, p < .01] but not the number of friends (β = .13, ns) and photos (β = -.07, ns). Implications of this study are discussed.
School: School of Humanities and Social Sciences
Type: Final Year Project (FYP)
Appears in Collections: HSS Student Reports (FYP/IA/PA/PI)

The above papers are restricted to access by NTU faculty and students only. You may try emailing ltd@ntu.edu.sg to request for access to the above papers.

Originally answered by Yasmin Ally, Librarian, Adult and Young People’s Services

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