ASK! about Business & Finance
Books of related interest:
Nike culture : the sign of the swoosh
By Robert Goldman and Stephen Papson.
Call number: English 659.1042 GOL -[BIZ]
Brand apart : insights on the art of creating a distinctive brand voice
By Joe Duffy.
Call number: English 658.8 DUF -[BIZ]
Nike’s marketing strategy (in Mandarin)
Call number: Chinese 658.8040973 NAI -[BIZ]
For location and availability on the books, please check : http://vistaweb.nlb.gov.sg
I would recommend using NLB’s rich digital resources to help in your research. You can sign up to be a Digital Library member and access the databases:
The following are extracted from e-database, Proquest :
1) Eastman Kodak Company: Kodak Sponsors “Knock It Off!” Conference, Informing Apparel and Footwear Industries on Anticounterfeiting Strategies
M2 Presswire. Coventry: Nov 7, 2007. p. 1
“Apparel and footwear companies at risk to counterfeiting face a worldwide dilemma that needs to be met with proactive solutions and innovative technologies,” said Steven Powell, General Manager and Director, Security Solutions, Eastman Kodak Company.
“Earlier this month, we met with fashion and luxury goods media and customers in Milan, Italy, to deliver a similar message. From Europe to the U.S., KODAK Security Solutions can help companies that want to proactively protect their reputations from the global counterfeiting threat.” The key to preventing counterfeiting is to add a component to the product that the counterfeiters can’t find, and therefore can’t replicate,” said Powell. “That’s what we’ve done with the KODAK TRACELESS System.” Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.
2) WINNING UGLY
Eric Newman. Brandweek. New York: Oct 8, 2007. Vol. 48, Iss. 36; p. M22 (3 pages)
Comment: This is a good article on how Crocs became famous.
3) SHOP TALK: HIRSHLEIFER’S PREPS NEW SHOE SHOP…KOHL’S GROWTH STRATEGY…
Natalie Zmuda.. Footwear News : FN. New York: Oct 8, 2007. Vol. 63, Iss. 39; p. 20
Hirshleifer’s is strengthening its footwear presence with the opening of a 1,200-sq.-ft. space dedicated to shoes. The shop, slated to bow in December, will be located next to the retailer’s main store at the Americana Manhasset in Manhasset, N.Y.
Lori Hirshleifer, who oversees buying and merchandising, said that while the main store already has a dedicated footwear department, there just wasn’t enough space for all the designers and styles that the retailer wanted to carry.
4) How They Got Their Buzz Back
Richard Brunelli. Adweek. New York: Oct 1, 2007. Vol. 48, Iss. 35; p. 14 (3 pages)
5) Putting the Best Foot Forward
Deena M Amato-McCoy. Chain Store Age. New York: Oct 2007. Vol. 83, Iss. 10; p. 4A (3 pages)
6) NEW COLUMBIA FOOTWEAR CHIEF OUTLINES MARKET STRATEGY
Jennifer Ernst. Footwear News : FN. New York: Aug 27, 2007. Vol. 63, Iss. 33; p. 10
Answered by ROY WON, Librarian, Adult and Young People’s Services
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